Bella Thorne: iDecide PSA

Bella Thorne is joining forces with The Foundation for Advancing Alcohol Responsibility by serving as the lead ambassador for iDECIDE, a new campaign encouraging teens to focus on the importance of formulating and following individual decisions, which includes saying no to underage drinking. The campaign was designed to evoke a stay-true-to-yourself message and empower teens to act based on their personal beliefs.

A Day with Bella

Following the completion of the iDecide Campaign Contest, we flew a small two man team out to LA to follow the winners as the got to spend a day with Bella running around LA.

The Shoot

The shoot took place on the beaches of LA over the course of one day. Because we are based on the east coast, we had to work extensively with our west coast crew during pre-production to coordinate everything.

Bella Thorne: iDecide PSA

ClientThe Foundation for Advancing Alcohol ResponsibilityAgencyBrian CommunicationsDirectorJustin JarrettExec. ProducerWill RedmondProducerTravis Capacete