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Finley Untamed is a web series that chronicled the unique and talented, yet often misunderstood Jermichael Finley during his final season with the Green Bay Packers as he navigated the rigors of the NFL offseason, media and his never ending pursuit of becoming one of the greatest tight ends to ever play the game.

The Project

When Jermichael and his team reached out to us we learned early on that JMike wasn't your average NFL player. He was a beast on the field catching Touchdowns at Lambeau, but when the pads came off he was the nicest guy in the world. Simply put, he was misunderstood. Our job was to create a compelling docu-series that let the public see both sides of JMike.

The Concept

It was the offseason and Jermichael had gone completely silent on social media, because he was fed up with reporters and needed a break before the new season started. This played into the concept we developed for the series. We thought that if JMike could ask and answer every question a reporter would ask him first, then they wouldn't have anything to collect a sound bite from - this also played into Finley's unpredictable nature. We would unleash Finley on Finley and see what happened. this served as the cornerstone of the series.

View the Complete Series

Finley Untamed became a six-part web series that led up to the events of Finley's career-ending spinal injury that garnered thousands of views on the internet and was eventually incorporated into a Sunday NFL Countdown Special Segment on ESPN on national TV.

Finley Untamed is a web series that chronicles the unique and talented, yet often misunderstood Jermichael Finley of the Green Bay Packers as he navigates the rigors of the NFL offseason, media and his never ending pursuit of becoming one of the greatest tight ends to ever play the game.

ClientJermichael FinleyAgencyFullCircle IntermediaDirectorJustin JarrettExec. ProducerJames BrownProducerTravis CapaceteProducerJohn WalkerArt DirectorWill RedmondDP Marie Alyse Rodriguez