Inner Shaq is a video campaign dedicated to encouraging kids to listen to their "Inner Shaq" before deciding to drinking underage.

The Project

The Foundation for Advancing Alcohol Responsibility reached out to us to help them develop an animated campaign that was geared towards educating children on the risks of underage drinking.

The Concept

We were able to work together with our animator and FAAR to create and concept a cartoon that matched the message and tone of the campaign. Inner Shaq eventually resulted in an online campaign that received over 300,000 views.

The Series

Each episode was narrated by Shaq and each story became a modern day fable teaching the viewer a lesson about making responsible decisions.

The Characters

We went through extensive character designs and concepts in order to capture the tone, age and style in order to make sure our characters were relatable with each audience and demo that the individual fables were targeting.

The Voices

We went through an in depth casting process in order to find the right voice actors for each character. Once the actors were chosen we were adamant about the character's from each story recording together in the same room at the studio for chemistry.

Inner Shaq

I’m here to tell you a few stories that I call Tales of Inner Shaq. These time-honored fables are about kids just like you – kids who have faced peer pressure and the temptations of underage drinking, but have made the right choices by channeling their Inner Shaq. Learn how you, too, can channel your #InnerShaq.

ClientThe Foundation For Advancing Alcohol ResponsibilityAgencyBrian.DirectorJustin JarrettExec. ProducerWill RedmondProducerTravis CapaceteProducerJohn RheaArt DirectorMatt PorterDPMatt Wise