KC_Plus

Playing It Forward

Kurt Coleman's Playing it Forward is a web series that takes fans back to Kurt's home town to visit Friends and Family. This series lets fans in on his life and allows everyone to get to know the person he is on and off of the field.

The Project

Kurt came to us and asked us to tell his story. He wanted to show the world what matters most to him (Faith, Family, Friends, Education and Football) by using cross platform story telling. Kurt wanted people to know who he is on and off of the field and that football is just a part of his life.

View the Complete Series

Playing it Forward became a three-part web series that takes Kurt from Philadelphia back to his hometown in Ohio to reconnect with family and old friends, while rediscovering the five elements of his life that made him the man he is today—Faith, Family, Friends, Education and Football. Take the journey, walk the path – this is what he calls Playing It Forward.

The Website

Our team was also responsible for creating Kurt's player branded website complete with an E-Commerce experience and Kurt's very personal story so fans could engage with him on an entirely new level.

www.Kurt-Coleman.com

Giving Back

We also had the chance to tag along with Kurt and his family at Susan G Komen's Philadelphia Breast Cancer Walk. Kurt's organization Coleman4aCure is dedicated to bringing about a keener awareness and understanding of the need for early detection of Breast Cancer, a higher level of consideration for risk factors (including for men) as well as family history, and continued funding of research for a cure.

Kurt Coleman: Playing It Forward

FOLLOW ME ON AND OFF THE FIELD IN MY NEW WEB SERIES. Now playing – I travel from Philadelphia back to my hometown in Ohio to reconnect with family and old friends, while rediscovering the five elements of my life that made me the man I am today—Faith, Family, Friends, Education and Football. Take the journey, walk the path – this is what I call Playing It Forward.

ClientKurt ColemanAgencyFullCircle IntermediaDirectorJustin JarrettExec. ProducerJames BrownProducerTravis CapaceteArt DirectorWill RedmondSoundMatt Capacete