Shaq + Bella: iDecide

We recently had the wonderful opportunity to work with the Foundation for Advancing Alcohol Responsibility and Brian Communications to help bring the iDecide Campaign to life. iDECIDE, is a new campaign encouraging teens to focus on the importance of formulating and following individual decisions, which includes saying no to underage drinking.

The Concept

Shaq and Bella Thorne are joining forces with The Foundation for Advancing Alcohol Responsibility by serving as lead ambassadors for iDECIDE, a new campaign encouraging teens to focus on the importance of formulating and following individual decisions, which includes saying no to underage drinking. The campaign was designed to evoke a stay-true-to-yourself message and empower teens to act based on their personal beliefs.

The Shoot

The shoot took place on the beaches of LA over the course of one day. Because we are based on the east coast, we had to work extensively with our west coast crew during pre-production to coordinate everything.

Outtakes

It was a long day...laughs were had.

Shaq and Bella Thorne are joining forces with The Foundation for Advancing Alcohol Responsibility by serving as lead ambassadors for iDECIDE, a new campaign encouraging teens to focus on the importance of formulating and following individual decisions, which includes saying no to underage drinking. The campaign was designed to evoke a stay-true-to-yourself message and empower teens to act based on their personal beliefs.

ClientFoundation for Advancing Alcohol ResponsibilityAgencyBrian CommunicationsDirectorJustin JarrettExec. ProducerWill RedmondProducerTravis CapaceteProducerJohn RheaArt DirectorWill RedmondDPMatt Wise